Clipp surveyed over 500 clipp.com users about our online deal destination to learn how they feel about shopping while finding great savings on everything dining, fun, retail and more. One key takeaway from the results was the emotional effect on visitors / buyers, i.e., the sense of positivity the site brings to its users when browsing, making a purchase or sharing with family / friends. With all the advertising noise coming at us from all around these days—gas pump video ads, car dash commercials, heck, even public bathrooms aren’t exempt; it’s refreshing to have a place to go that has what you want when you want it without the volume turned up so loud you tune out. Some of the top words people use to describe / associate with clipp.com are fun, useful and friendly.
Top 5 Feelings Using Clipp.com
To put it bluntly, brands would be, let’s say, not too wise if they didn’t take advantage of consumer-funded advertising campaigns where their ad in Clipp magazine is financed by certificates on clipp.com (a popular program where availability is limited on a first-come, first-served basis). Again, with all the ad noise these days, advertising via direct mail and digital doubles ad exposure. Plus, customers spend more when exposed to multiple channels, with 24/7 access to offers known to drive in more online and in-store traffic. It is a win-win, with Clipp building the ads and tracking performance to utilize data to enhance campaigns and make tweaks to ensure success.
Advertising that Pays for Itself
Did I mention increased exposure with no money down—yeah, you read that correctly—close your wallet for a moment while your brand benefits from a site that generates:
- 40M pageviews annually
- 12.3M visitors annually
- 1.4M offers downloaded annually
- 755,000 e-commerce transactions for local businesses
- 215,000 unique consumers who purchased a deal online
Also, in our survey, when asked how clipp.com users navigate to the site, the top two answers were via our regular marketing emails and the easy-to-use intuitive app. Once there, on the colorful landing pages full of local savings, deals and coupons, 96% head to our top category, dining—a clear, easy victory for restaurants to entice new and existing customers and lift revenue and reach. Entertainment and retail are the next most popular according to our customers. However, fun, salon & spa, fitness & health, auto, and services bring deal hunters to clipp.com because they know they will find something local and good.
Overall, yes, the great variety of brands is certainly a draw, but also many other aspects, such as:
- The platform’s great deals
- Ease of search / ease of use
- Being able to see certificates by expiration date, not just purchase
- Finding new places to try
- And more!
To Clip(p) or Not to Clip
Let’s face it: consumers aren’t shy anymore about walking into a business proudly carrying or pulling out of their pocket and unfolding a coupon cut from an ad—with inflation and rising prices now for years, coupons can be seen from jewelry stores to top restaurants. Proof of a well-placed ad created with best practices in mind, familiarity with the business / purchased from in the past was the top clipping reason at 64%. The second top reason (51%) is that the offer was too good to pass up, showing the power of strong offer strategically targeted with the proper reach. This perfectly counters the #1 reason a consumer would choose not to clip coupons: “I didn’t find a coupon I was interested in.” Thus, enforcing the adage, out of sight, out of mind—i.e., getting coupons in front of potential customers when they need / are ready to make a purchase is imperative to the growth and success of any ad campaign.
Reasons For Clipping Coupons
Deal or No Deal
We all love good deals, and in some cases, as with clipp.com, $10 for $20 worth of casual dining or a fantastic family deal for a day at a fun zone—bottom line, sometimes all that glitters is gold. Moreover, the top reasons for purchasing deals have remained unchanged since we asked consumers for our 2024 Clipp Readership Study.
Top Reasons for Purchasing Deals
Let’s Make A Deal
Once more, with consumer-funded advertising campaigns where certificates on clipp.com finance your ad in Clipp magazine, business owners would be bonkers not to take advantage of an opportunity to advertise now and pay later. Firstly, magazine advertising is affordable and effective, with 74% of recipients looking at every print ad in our direct mail publications (Clipp & Prestigious Living) that break through today’s media chaos as they arrive peacefully in mailboxes in targeted neighborhoods. Meanwhile, clipp.com boasts 40 million pageviews annually from the 12.3 million visitors there to find unbeatable deals and discounts available in their communities for their communities.
Whether shared direct mail, postcards, or digital advertising, your local Clipp rep can help your business decide which channels are best for your needs and how to reach the right audience to get what you want out of advertising.