Stubborn inflation challenges business owners
Business owners know and feel the effects of higher overhead and have been doing something about it: more consistent deals and discounts are being advertised, and weary consumers are noticing and making purchases.
However, paying too much for groceries, everyday products, services, and more leaves a bad taste in every consumer’s mouth. Shopping these days can be a lousy experience (nobody likes to feel like they’re overpaying). Clipp partnered with PureSpectrum to collect survey data from business owners to forecast 2025 local marketing and advertising spend and emerging trends, and the results are eye-opening.
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